American model Gigi Hadid fronts Self-Portrait's autumn/winter 2022 campaign, which 'captures Gigi over the course of a day throughout her hometown of New York wearing pieces from the new collection, transitioning from day to night’.

Han Chong, founder and creative director of the brand, commented 'I've always wanted to capture a day in the life of the Self-Portrait woman... Gigi was the perfect woman to bring this idea to life - free-spirited, hard working, and a true ray of sunshine - she brought an effortless energy to this campaign. It's a very special collection for me, one deeply grounded in the core values of the house, so being able to share this story with Gigi is a true dream'.